I love the first spark of an idea — exploring play patterns, shaping concepts, and turning imagination into meaningful play experiences.
Toy Designer
Role:
Concept ideation · Visual direction · Play pattern exploration
Specialized in early-stage ideation
Selected projects from preschool & baby categories
Toy Designer
Specialized in early-stage ideation
Concept Sketches
Visual Development
Play Patterns
For over a decade, I’ve worked full-time & freelance with Fisher-Price, Disney, Jakks Pacific, Kids2, and other global toy teams to shape ideas into clear visual concepts that spark imagination and guide product development.
Curious, playful, and always chasing the next idea!
I specialize in early-stage ideation — sketching out play patterns, exploring functions, and bringing fresh toy concepts to life.
For over a decade, I’ve worked full-time & freelance with
Fisher-Price, Disney, Jakks Pacific, Kids2,
collaborating with global toy teams to shape ideas into clear, production-ready visual concepts.
I specialize in early-stage ideation — sketching out play patterns, exploring functions, and bringing fresh toy concepts to life.
For over a decade, I’ve worked full-time & freelance with Fisher-Price, Disney, Jakks Pacific, Kids2, and other global toy teams to shape ideas into clear visual concepts that spark imagination and guide product development.
Curious, playful, and always chasing the next idea!